David Ashley, History without a Subject. The postmodern condition, Boulder (CO) West View Press, 1997, p. 217.

[…] ways for the « postmodern » consumers, who have become « welltrained experts in the peculiar art of reading the good sew life into toothpaste or deodorant, the pastoril picnic into the bottle of Gallo chablis » (Pfiel 1988, 389) These intermiaries sell to consumers who, like caddis larva, mix and match what is made available to them, creating the own sense of personal style in.